Brand Guidelines

Flexible Rules for a Consistent Experience

This page contains reference to the MAC Legacy brand for use on all forms of media. We will continue to build out these guidelines as needed.

Downloads

Logo

Use the links below to download a variety of layouts for the MAC Legacy logo, depending on the need.

Color

Use the links below to download a quick reference for all colors within the MAC Legacy brand.

Icons

Use the links below to download a pack of all of the icons used for products and services.

Logo

Centered

The centered version of the logo is best when it is by itself as a hero, or simply within a centered aligned document.

Horizontal

The horizontal version of the logo is the most widely used version, as it works well at the top of documents that are left-aligned.

Logotype

The logotype or word mark is used more sparingly but is helpful when paired with our products icons and logos.

Logomark

The logo mark itself is best used in instances where a customer knows they are interacting with MAC Legacy, such as the website or an email blast.

Color

Primary

Legacy Teal

Hex: #4CB7A3
CMYK: 65 0 45 0

Legacy Teal is reserved mainly for the logo and some secondary logos and icons. This allows it to stand out as the MAC Legacy brand color and not be overused.

Secondary

Legacy Navy

Hex: #081E4D
CMYK: 100 95 35 40

Legacy Navy is used for most titles and text throughout the brand. It is sparingly used as a background color.

Tertiary

Green

Hex: #A7D413
CMYK: 40 0 100 0

Green is used for Consulting, Manuals, and their associated icons.

Yellow

Hex: #FEB112
CMYK: 0 35 100 0

Green is only used for Coding and its associated icons.

Red

Hex: #FC2E28
CMYK: 0 90 90 0

Red is used for Audits, Reference Tools, and their associated icons.

Pink

Hex: #F44BA3
CMYK: 0 85 0 0

Pink is used for Bundles, Management Services, and their associated icons.

Purple

Hex: #8060AA
CMYK: 55 70 0 0

Purple is used for Cheat Sheets, Medicare Coverage Review, and their associated icons.

Blue

Hex: #59A0F0
CMYK: 60 30 0 0

Blue is used for Education, Patient Education, and their associated icons.

Logo Color Use

Primary

Use Legacy Teal as much as possible for the logo. This helps establish the brand color.

Secondary

Use Legacy Navy in instances where the logo needs to appear more subtle.

White

Use white for the logo when it appears on a dark background with enough contrast.

Black

Use black for the logo only when necessary, i.e. when the brand colors are not an option.

Tertiary Colors

Use tertiary colors when the logo appears in promotion of one of our categories of products and services. These tertiary colors should be the only alternative colors used with the logo when possible.

Icons

For each category of products and services there is a corresponding logo and set of icons. The icons should match the color of the category they represent, even though the same icon is used across a number of categories. The category logo can be paired with the spelled out category, typically below or to the right in an all-caps, bold font.

Coding

24 Hour Turnaround

24 HOUR
TURNAROUND

Operational Efficiency

OPERATIONAL
EFFICIENCY

Certified

HCS-D & HCS-H
CERTIFIED

Accurate Reimbursement

ACCURATE
REIMBURSEMENT

Reduced Stress

REDUCED STRESS
ON CLINICIANS

No Commitment

NO LONG-TERM
COMMITMENT